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Gisele’s H&M Campaign Revealed On Instagram

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When Oscar de la Renta decided to reveal its autumn/winter on last month, it  was only a matter of time before other companies followed and low and behold H&M and Gisele have followed suit.

Last week the supermodel treated her followers to a sneak peak of her starring in the brand’s new campaign. And while models have been known to leak images on social media channels in the past, by the sounds of it, H&M gave the release the okay, hinting that we might see a lot brands going the same way.

The Brazilian supermodel was shot for the ads on the streets of South Kensington in London sporting the high street retailers knits and chic winter cover ups to promote the autumn/winter collection.

Securing Gisele is a big deal. After all, she is the highest earning supermodel and we know she doesn’t come cheap but saying that, H&M have a knack for attracting the big names. This summer it bagged Beyonce, of course, to front its swimwear line and Cara Delevigne fronts its higher priced line, which is set to hit stores in early September.

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