Back in February, J. Crew confirmed that its finally going to set up shop in London and now they have finally confirmed where it will be.
WWD announced that the shop will housed at 165 Regent Street. “We’ve waited a long time for this,” Millard “Mickey” Drexler, J’ Crew’s chairman and CEO, told the title. “It’s the next chapter in our growth and our future. It’s an important flagship location on arguably one of the most important streets in one of the most important locations in the world.”
And the store’s a big deal. It marks the first time the brand has opened a store outside of North America. “We felt comfortable being there,” Dexter said when asked about their decision to branch outside the US. “We share the same language. We are not pioneers here. It’s an incredibly important fashion city. London was an easy decision – it’s a place where people understand and respect the integrity of great style and great design. But the first consideration was our customers. We’ve had a lot of visitors coming from London wishing they had a J. Crew in London. This was not a difficult decision.”
And it’s about time. J. Crew has always been one of my favourite middle market stores but as things stand, prices here are far more expensive than the US prices despite the fact that the brand has a European online shop and is available at online retailers like Net-A-Porter. Hopefully the new store, then, will go some way in changing that.
Are you excited?