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Penelope Cruz Fronts The Latest Loewe Campaign

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Back in November Loewe confirmed that it has signed a three-year contract with Penelope Cruz to have the actress front its campaigns and now, the first of the -lensed images are out. And sadly they all feel a bit too predictable.

The shot with her looking into the mirror strikes a strong resemblance to just about every other campaign the pair have shot for Miu Miu, particularly the spring 2011 eyewear campaign, and the images don’t go far enough to reignite excitement in the brand. What it will do, though, is have people talking, even if it’s just due to the celebrity factor, which is undeniably what the brand was after when deciding to cast the Spanish actress as its first ever celebrity spokesperson.

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